Nirvana for the video game industry looks a lot like World of Warcraft, except without the arcane rules that mystify the average player.
A new online game based on the building bricks franchise that's scheduled for release in 2010, that vision is the driving force behind Lego Universe. Developed by a San Mateo company called Gazillion Entertainment, the game is designed so even your 5-year-old and his grandfather can play together. Gazillion, which has been operating in stealth since 2005, is also working on an online superhero game based on its license with Marvel Entertainment.
The goal is to make virtual world games that anyone can play. It's a financially hazardous terrain, previously explored by many companies before Gazillion, including NC Soft, whose Tabula Rasa game, designed by Ultima Online creator Richard Garriott, shut down March 1. These types of games are difficult and expensive to build. They're even more arduous to maintain once tens of thousands of players pile in, uncovering and exploiting every bug in the game.
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